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Goveloox

Goveloox is a courier app redesigned around how people actually send and receive items in Nigeria. Built for flexibility, we introduced multi-stop deliveries, live dispute group chats, price negotiation, and even a way for small businesses to advertise within the app. It’s fast, fair, and made for real-life hustle.

Brief

Courier services in Nigeria tend to feel rigid and frustrating. From poor pricing transparency to slow dispute resolution, the whole experience often leaves users stuck and helpless.

Goveloox aimed to change that.

It’s a location-based pickup and delivery app built around real-world use. We designed Goveloox to be more intuitive, more human, and more flexible than existing solutions like Bolt Courier or inDrive.

Client

Jamfortetech

Role

Product Designer

Industry

Mobility

Platform

Android & iOS

Timeline

4 weeks

Problems We Discovered (And Set Out to Fix)

Using one-to-one conversations, app store reviews, and general research into local courier habits, we uncovered major friction points:

❌ Lack of multi-drop support 85% of surveyed users had needed to deliver to multiple people in one run. No major local apps allowed this.

😤 Slow, admin-heavy dispute resolution The typical process involves a report sent to an admin who later responds. This adds delay, frustration, and miscommunication.

💸 No room for negotiation One-size-fits-all pricing didn’t reflect delivery complexity. Users wanted to be able to negotiate, as they would offline.

🧱 Complex, cluttered ordering process First-time users often dropped off during order setup due to form overload.

📣 No monetization for advertisers Delivery platforms were missing out on promoting local sellers and products directly in the app.

Problems We Discovered (And Set Out to Fix)

Using one-to-one conversations, app store reviews, and general research into local courier habits, we uncovered major friction points:

❌ Lack of multi-drop support 85% of surveyed users had needed to deliver to multiple people in one run. No major local apps allowed this.

😤 Slow, admin-heavy dispute resolution The typical process involves a report sent to an admin who later responds. This adds delay, frustration, and miscommunication.

💸 No room for negotiation One-size-fits-all pricing didn’t reflect delivery complexity. Users wanted to be able to negotiate, as they would offline.

🧱 Complex, cluttered ordering process First-time users often dropped off during order setup due to form overload.

📣 No monetization for advertisers Delivery platforms were missing out on promoting local sellers and products directly in the app.

Our Response: Solutions Users Actually Asked For

🔁 Multi-drop deliveries Users can now add multiple stops to a single delivery. It cuts down cost per recipient and makes life easier for users sending group packages.

💬 Group dispute chat When a dispute is raised, a real-time chat opens between customer, rider, and admin. Faster resolutions, fewer back-and-forth delays.

🤝 Negotiable pricing Riders propose a price, users can counter. The app supports haggling in a clean, time-efficient way.

⏱️ Quick order flow Order placement now takes just a few taps. Reduced cognitive load, cleaner screens, smarter defaults.

📢 Sponsored ads A new revenue stream: businesses promote services within the app's home view. Relevant, native, and valuable.

Brief

Courier services in Nigeria tend to feel rigid and frustrating. From poor pricing transparency to slow dispute resolution, the whole experience often leaves users stuck and helpless.

Goveloox aimed to change that.

Process

This wasn’t just UI polish. I focused heavily on designing around core pain points:

1. UX Research and Competitive Analysis Studied complaint patterns, reviewed competitor apps, and gathered insights through one-to-one user conversations.

2. Insights and Ideation Translated the pain points into actionable design goals: remove friction, empower users, and keep it friendly.

3. UI Design Crafted high-fidelity screens in Figma. Clean layouts, friendly icons, accessible color palette.

4. Developer Handoff Provided specs, microcopy guides, and variant states. Stayed available during dev for collaboration.

User-side: Multi-drop feature

User-side: Dispute resolution flow

User-side: Price negotiation flow

Rider-side: Price negotiation flow

Details of Home - Sponsored Ads, recent and popular routes

What I’d Improve Next Time

I'd lean further into Gen-Z copy tone for modals and status screens. Making screens more human and relatable increased delight. Also, more micro-interactions could add polish.

I'd lean further into Gen-Z copy tone for modals and status screens. Making screens more human and relatable which increases delight. Also, more micro-interactions could add polish.

Conclusion

Goveloox wasn't just about deliveries. It was about building trust, flexibility, and local context into an experience people actually enjoyed using.

Couriering in Nigeria might be stressful — but Goveloox makes it feel personal, smart, and smooth. ✨